Miquel Reina, aka Mr. is a Designer, Author & Art Director specialized in web, digital, interactive & motion graphics design. He creates design concepts that visually tell the stories behind his clients’ brands.
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Daniel Chocolates

Daniel Chocolates is a Vancouver based chocolatier committed to create chocolates only with high quality ingredients. The key values of the brand are passion for chocolate, purity for the use of natural ingredients and tradition of the old Belgian style. To merge the concepts, I inspired the branding in a recent physiology study that find out that letting chocolate dissolve slowly in your mouth produces as big an increase in brain activity and heart rate as a passionate kiss—but the effects of the chocolate last four times longer! The result is a brand that balances the passion of the red with the purity of clean typographies and blank spaces, the minimalist and the delicate and more traditional illustrations.

Daniel Chocolates

 
 

Rethinking Chocolate Branding

In Vancouver, there's a chocolatier that is committed to creating high-quality chocolates with the key values such as passion for chocolate, purity of their ingredients and their love for the old Belgian style. We inspired the rebranding of this 37 years old experience chocolatier after we figured that when chocolates dissolve slowly in the mouth, it produces not only the same effect as a passionate kiss, but lasts a bit longer (4 times longer to be exact!) Today, Daniel Chocolates is a brand that understands the need for passion, purity and blank spaces. Also, it holds the delicate and more traditional illustrations dear to the heart.

 
 

Client

Daniel Chocolates

 
 
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