Miquel Reina - Digital & Motion Design
Miquel Reina, aka Mr. is a Designer, Author & Art Director specialized in web, digital, interactive & motion graphics design. He creates design concepts that visually tell the stories behind his clients’ brands.
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Sneaky Pete

Amazon Studios partnered with Initiative, Rapport WW, and Thinkingbox wanted to create an engaging OOH lie detector activation for Amazon’s new show, Sneaky Pete. In this experience participants took on the role of the con artist and had to lie their way through several tricky situations, akin to the show’s anti-hero, Pete. All the while face-tracking and real-time biometrics analyzed the user’s reactions and vitals such as heart rate, perspiration, and temperature to determine whether or not they were a convincing liar.

Sneaky Pete

 
 

An Award-winning Biometric Experience

This award-winning OOH experience is a project birthed by the partnership involving Amazon Studios, Initiative, Rapport WW, and Thinkingbox for Amazon Studios’ new show, Sneaky Pete. In this experience, participants took on the role of the con artist and had to lie their way through several tricky situations, akin to the show’s anti-hero, Pete. All the while face-tracking and real-time biometrics analyzed the user’s reactions and vitals such as heart rate, perspiration, and temperature to determine whether or not they were a convincing lie.

 
 

Client

Amazon Studios

Thinkingbox

Awards & Recognitions

FWA Site of the Day

CSS Design Awards Website of the Day

AToMiC Awards Bronze: Best Digital Engagement

IAC Outstanding Website

W3 Silver: Innovative / Experiential

W3 Silver: Television

ADCC Silver: Interactive Advertising, Digital Installations

ADCC Silver: Interactive Miscellaneous, Innovative Use of Technology

 
 
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