Transformers / WebGL Experience

There's a bit of fun from watching Bumblebee, one of the favourite characters from the Transformer franchise dance to the tune of top millennial music hits. Partnered with Paramount Pictures, this WebGL interactive website experience matches fans to protagonists from the film based on their personality using the radio. The concept was enhanced by playing off his nimble way of moving to give him the power to dance to the tune of top-charting, mainstream music hits. Answering questions in sequence, a complex decision tree was used to decode the user’s personality match. A hyper-personalized, Transformers-themed playlist on Spotify is uniquely assigned at the end of the experience and goes hand in hand with the character match.