Sneaky Pete / TV Show Activation

This award-winning OOH experience is a project birthed by the partnership involving Amazon Studios, Initiative, Rapport WW, and Thinkingbox for Amazon Studios’ new show, Sneaky Pete. In this experience, participants took on the role of the con artist and had to lie their way through several tricky situations, akin to the show’s anti-hero, Pete. All the while face-tracking and real-time biometrics analyzed the user’s reactions and vitals such as heart rate, perspiration, and temperature to determine whether or not they were a convincing lie.