KDA // The Baddest // Single Release

For the launch of K/DA’s new single The Baddest, I collaborated with Riot Games Music to execute its international release. I led the art direction and design for a 360° campaign that included the single’s visual design, physical posters, and a digital rollout across social media and video platforms. The single has garnered over 216 million streams on Spotify and 75 million views on YouTube.