Miquel Reina - Digital & Motion Design
Miquel Reina, aka Mr. is a Designer, Author & Art Director specialized in web, digital, interactive & motion graphics design. He creates design concepts that visually tell the stories behind his clients’ brands.
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Archive

Collection of archived works of Web design, Motion Graphics Design and Art Direction from Miquel Reina aka Mr.

 

Alkimia

Info

Alkimia is a music group from Barcelona who contact me for developing a total new rebranding of their band. They wanted a new approach to their music with strong storytelling and creative component in all their pieces; from offline to online, from logo to website, from business cards to photography. The main challenge was to convey their music essence, full of symbolism and a strong message of personal growth to an easily understandable graphics piece.

Client

Alkimia

 
 
 
 
 

Carretera de Historias

Info

Allianz asked us for a digital campaign focused on its car insurances and in which user participation should be the center of the campaign. So we decided to create an interactive experience called "Carretera de Historias", in which users could explain their anecdotes and stories of their car travels using the hashtag #michocheesimportantepara. Each twitter of facebook post automatically appeared on a road that grown at the same rhythm as the post users upload to the site and where they could interact with animated illustrations that appeared in the background of the whole experience.

Client

Allianz

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Angela Marquès Rigol

Info

Caves Àngela Marques Rigol is a traditional sparkling wine producer from Penedes Region with a very careful and limited production. Its artisan system allows them to make more exclusive productions ensuring that every bottle that leaves the cellar has the highest quality for the consumer. The project was to make a rebranding of Cava Àngela Marques Rigol from scratch. They requested to refresh the brand and show its craft, natural and also sophisticated and exclusive essence.

Client

Caves Angela Marquès Rigol

 
 
 
 
 

Pepe Jeans

Info

The international fashion brand Pepe Jeans London asked for a total redesign for its website and e-commerce. They want to improve the user experience, not only designing a much more pleasant e-commerce experience but also making the website a place where user could find fashion advices, trends and making it much more social. So we decided to create a modular website that could quickly evolve and change the same time as tendencies, new posts or new collection arrived.

Client

Pepe Jeans

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Tú tienes Estrella

Info

"La Caixa" wanted to make a macro survey of all employees to know their level of satisfaction and above all to collect ideas and suggestions to improve the quality of work of the bank. The challenge was to create a site where the task of proposing ideas was a pleasant and funny experience to encourage all employees to participate in it. We based the concept idea in the star of the corporate logo of "la Caixa" to built a universe of stars, every star was an employee.

Client

La Caixa

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Port Aventura

Info

Port Aventura is an amusement park located on the coast of Tarragona and to celebrate its 15th anniversary they asked us to create a digital experience so that users could feel the sensations produced in theme park visitors. To do this, we create an immersive site where the visual and audio experience was the key to getting the user feel Port Aventura. Videos 360 degrees in which users could move anywhere on the map, connections between mobile devices and computers. A technical and audiovisual challenge to get the user felt as real as possible fun and adrenaline of the thematic park.

Client

Port Aventura

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Glass Room

Info

Glass room is a multipurpose space with several rooms and catering showrooms located in one of the most exclusive areas of central Barcelona. Its modernist architecture is full of light and offers to customers a sophisticated, cozy and elegant space for them to organize their events, presentations, and catering. The catering menus are of high gamma, with mixtures of local flavours with other countries, always offering to the customer the most pleasant and delightful experience.

Client

Glass Room

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Baxi 10th Anniversary

Info

Baxi is one of the most important brands of air conditioning and boilers manufacturers and we were asked to make an animated video to celebrate its 10th anniversary showing with an enjoyable and funny style infographic data from the goals that the brand has achieved during this last years.

Client

Baxi Roca

 
 
 
 
 

LKXA

Info

LKXA is a brand focused on the younger customers of "la Caixa" bank. Coinciding with the launch of its own app we were asked to create a 3D video to publicize the app and all the activities and tasks that can be done with it. The creative idea revolves around the power of imagination and how a simple desk of a teenager can become a fantasy world full of life.

Client

La Caixa

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